Brașov, Romania – TEMAD, one of the key players in the distribution market for construction, renovation, industrial, home, garden, automotive and forestry products, reports a solid financial performance in 2025, despite a challenging and highly competitive national economic environment. With a turnover exceeding EUR 52 million, the company recorded a 1.3% increase compared to the previous year (2024), demonstrating its ability to adapt and remain resilient amid significant macroeconomic pressures.

Strong Performance in a Complex Economic Environment and High Competitiveness

TEMAD’s growth comes in a year marked by high inflation and weakened domestic consumption in Romania. Annual inflation remained elevated throughout 2025, reaching approximately 9.7% at year-end, according to official data from the National Institute of Statistics (INS) – one of the highest levels in the European Union. This situation negatively impacted consumers’ purchasing power and household buying behavior.

At the same time, statistical data indicate a decline in retail consumption, with retail sales falling by more than 4% each month in the second half of 2025, compared to the same period in 2024, representing one of the steepest declines in the EU. These trends are concerning for the commercial sector as a whole and have placed considerable pressure on company performance.

In this challenging economic context, TEMAD’s turnover reflects not only stability, but also a well-defined business strategy capable of generating growth even as competitors strongly feel the slowdown in consumption.

Brands Driving Growth

The year 2025 was characterized by strong performances from several brands in TEMAD’s portfolio, which recorded notable growth compared to 2024:

• Bison – further strengthened its leading position in the adhesives and sealants segment. The POLY MAX MS polymer adhesive range recorded a significant growth of approximately 20% in volume.
• WD-40 – widely appreciated for its versatility and strong brand recognition in both industrial and household equipment maintenance.
• Rino – recognized for its diverse range of polyurethane foams, delivered solid performance following a successful rebranding that increased brand recognition among both professional and DIY customers.
• Vitex – home to some of the most well-known paints manufactured in Greece, consistently confirms product quality while continuously expanding its range with innovative solutions.
• Mellerud – known for its premium cleaning solutions, saw growing demand among quality-conscious consumers.
• Oregon – the undisputed global leader in guide bars and chains for chainsaws, a reference brand for professionals worldwide, continues to gain ground and visibility in Romania.
• Kapro – its range of precision measuring tools benefited from the consolidation of construction, renovation and DIY projects.

In addition to these established brands, TEMAD continued to implement its portfolio diversification strategy by introducing and promoting new brands – Winnerflex, Bergdeck, Quickloader and Zika – which contributed significantly to strengthening overall turnover. These brands brought fresh momentum to TEMAD’s offering, complementing its range of innovative products and equipment for professionals.

At the same time, the company reaffirmed its commitment to long-term strategic partnerships, a notable example being the over 20-year collaboration with European Aerosols. This partnership supported the successful development of reference brands in the Romanian market such as Dupli-Color, Motip, Distein and Colormark, recognized for the consistent quality of their spray paints and innovation in technical sprays. This long-standing relationship reflects TEMAD’s approach focused on stability, trust and long-term performance, offering customers access to professional solutions tailored to both industrial and DIY needs.

Another important growth driver for TEMAD is the development of its Pet Food Division, supported by the expansion of the portfolio with two internationally relevant brands: AlphaPet and Montego. AlphaPet, positioned in the premium pet food segment, stands out through its focus on high-quality ingredients and balanced nutrition, while Montego complements the offer with solutions designed for consumers seeking quality ingredients at competitive prices. Through this expansion, TEMAD strengthens its presence in a fast-growing category and responds to increasingly sophisticated consumer demand.

Operational Stability and Loyal Human Resources

Another notable aspect of 2025 for TEMAD is the stability of its operational network:

• 13 branches with regional warehouses, ensuring efficient nationwide coverage.
• Over 250 employees, forming a stable and loyal team characterized by strong performance and minimal turnover, in a market segment with high workforce mobility.

This stability is reflected in the company’s ability to respond promptly to customer needs and maintain a high level of service, an essential factor in today’s dynamic market environment.

Outlook for 2026

For 2026, TEMAD remains optimistic, despite a still challenging macroeconomic context. The main development directions include:

• Strengthening the brand portfolio through the expansion of strategic collaborations and the introduction of new partnerships aligned with market needs.
• Logistics optimization and process digitalization to improve supply chain efficiency and increase customer satisfaction. In this regard, TEMAD plans to relocate its central warehouse in Brașov to a new, modern facility of over 10,000 sqm, with a height exceeding 10 meters – an investment that will support future growth plans and ongoing portfolio diversification.
• Training and professional development projects for employees, aimed at sustaining long-term operational excellence.

Economic analyses for 2026, under an optimistic scenario, anticipate a moderation of inflation and potential stabilization of consumption, driven by fiscal adjustments and monetary policies. This could create a more favorable environment for TEMAD’s business growth, estimated to reach EUR 54 million.

Conclusion

In a year marked by high inflation, declining retail consumption and macroeconomic pressures, TEMAD has demonstrated that a strategy focused on diversification and operational stability can transform challenges into opportunities. The 2025 results and the outlook for 2026 outline a solid framework for development, confirming TEMAD’s position as a stable and innovative player in the distribution market.

Thanks to its expertise, strong brand portfolio performance and ability to adapt to market requirements, TEMAD is well positioned to capitalize on opportunities in 2026 and continue growing in an evolving economic environment.

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