After more than 30 years of collaboration, TEMAD opens a new strategic chapter by taking over direct distribution of products to the largest retailer in the DIY market in Romania.
Brașov, [April 7, 2026] – There are moments in a company’s life that do not mark only an operational change, but a stage of maturity, consolidation, and the assumption of a new level of responsibility.
After three decades of strong and successful collaboration, TEMAD announces the takeover from DINAMIC 92 of the direct distribution of products from its portfolio to the Dedeman network – the leader of the DIY market in Romania – while also extending its business model across six counties in Moldova. At the same time, DINAMIC 92, the partner that managed this relationship, concludes its role as sub-distributor in this project.
This change does not represent a rupture, but a natural evolution. It is the result of a long-term construction, built on trust, professionalism, and mutual respect.
A collaboration that built value step by step
The relationship between TEMAD and DINAMIC 92 has been more than a commercial partnership. It has been a long-term project developed in a period when the DIY market in Romania was just taking shape.
DINAMIC 92 SRL, a Romanian company with tradition and experience, played an essential role in developing the presence of TEMAD portfolio brands within the Dedeman network, as well as in its own sales structure area. Through involvement, seriousness, and professionalism, DINAMIC 92 contributed to strengthening product categories and to the steady growth of their market performance.
TEMAD – over three decades of construction and performance
Founded in 1994, TEMAD CO SRL, with a turnover of EUR 52 million in 2025, has grown steadily, becoming one of the most important distributors of construction auxiliary materials, adhesives, sealants, lubricants, water-based paints, automotive touch-up paints, waterproofing solutions, technical sprays, personal protective equipment, painting accessories, gardening and forestry products, and many other premium maintenance solutions.
Over time, the company has invested in modern logistics, specialized technical teams, and strong international partnerships, developing a business model based on direct and efficient relationships with major retail chains.
The takeover of direct distribution to Dedeman represents the natural alignment of this partnership with TEMAD’s current strategy, which already works directly with all other major DIY retail chains in Romania.
Dedeman – a symbol of Romanian entrepreneurial performance
Dedeman SRL is the leader of the DIY market in Romania and one of the strongest Romanian entrepreneurial companies. Through constant investment, sustainable development, and customer focus, Dedeman has become a benchmark in modern retail.
The direct integration into the strategic collaboration model between TEMAD and Dedeman strengthens a mature relationship built on trust and performance.
Brands that make a difference in construction, renovation, DIY, and everyday households
In Dedeman stores, consumers find strong international brands from TEMAD’s portfolio:
- Bison – European benchmark in adhesives and sealants: silicones, acrylics, polyurethane foam, recognized for innovation and reliability.
- WD-40 – the world’s No. 1 multifunctional lubricant, an iconic product present in millions of households, service workshops, factories, and industries worldwide.
- DUPLI-COLOR – European leader in decorative spray paints, automotive touch-up, and special applications.
- Mellerud – premium brand, awarded “Brand of the Century” in Germany, synonymous with efficient and specialized cleaning and surface maintenance solutions.
- MOTIP – European expert in automotive cosmetics and technical sprays for industry and automotive sectors, recognized for innovation and performance.
- Ellen Flex – brand specialized in EPDM sealing tapes for doors and windows, appreciated for durability, energy efficiency, and long-term protection against leaks and heat loss.
These brands are not just shelf products, but solutions that simplify everyday life for consumers and support both professionals and DIY enthusiasts.
A new chapter with real benefits for consumers
The direct takeover of distribution to Dedeman, as well as to traditional trade stores located in the counties of Botoșani, Suceava, Iași, Bacău, Neamț, and Vaslui, means more than a logistics change. It means:
- faster decision-making
- increased shelf availability
- optimized stock management
- more efficient commercial campaigns
- competitive pricing
- immediate response to market needs
By removing intermediaries, the supply chain becomes shorter, more efficient, and better adapted to current market realities, while also creating the optimal framework for business development and growth potential across the six counties.
The final beneficiary is the consumer – who will find the desired products more easily, more consistently, and faster.
Respect for the past. Confidence in the future.
After more than three decades of collaboration and joint development, this transition marks a new stage of strategic maturity for TEMAD. Each company involved has fulfilled its role with professionalism, and the results achieved are proof of a successful partnership.
Today, TEMAD takes direct responsibility for a strategic partnership with Dedeman, with the same determination with which it has built each stage of its development, focused on performance.
And most importantly, this is a change that brings value to all: partners, the market, and especially consumers in Romania.
