RINO – market leader in the segment of Romanian private labels
Brașov, December 20, 2024
Temad, one of the largest distribution companies of auxiliary materials for construction and renovation in Romania, together with its flagship brand, RINO, begins 2025 with a remarkable achievement: reinforcing its position as a market leader* in the private label polyurethane foam segment in Romania, with a 25% increase in sales in 2024 compared to 2023.
Launched in 2002, the RINO range has been developed and expanded to meet the diverse needs of customers, offering reliable and high-quality solutions for construction and interior design. The products in the RINO portfolio include construction adhesives, polyurethane foams, sealing silicones, window sealing tapes, floor adhesives, acrylic sealants, bitumen-based sealants, and roofing-specific sealing solutions. This diverse range has been designed to meet the requirements of construction professionals as well as DIY users.
Leader on the Romanian private label market
RINO’s market leader status is the result of a well-defined development strategy that focuses on innovation, quality, and accessibility. Since 2002, Temad has consistently invested in research, development, and strategic partnerships to transform RINO into a benchmark name in the Romanian construction materials market. Today, RINO products are recognized not only for their quality but also for their excellent value for money.
“We are proud to see how RINO has evolved over the years to become a market leader in the category of Romanian private labels. This confirms our commitment to our customers and partners by providing them with products they can rely on. Together, we aim to raise industry standards,” said Ana Maria Donosă – Marketing Manager at Temad.
A complete range for any project
RINO products are designed to cover all stages of a construction or renovation project, from the structure to the finishes.
- Construction adhesives: Recognized for their strong bonding power and durability in a variety of conditions, these adhesives are ideal for multiple applications, from masonry work to attaching facade panels.
- Polyurethane foams: Versatile products used for thermal and acoustic insulation, as well as joint sealing, contributing to the energy efficiency of buildings.
- Sealant silicones: Perfect for joints in bathrooms and kitchens, these silicones provide durable sealing and high resistance to humidity and mold.
- Sealing tapes: Designed for glass facades, these tapes provide effective protection against drafts and heat loss.
- Flooring adhesives: Offering excellent adhesion on various types of surfaces, these adhesives are ideal for laying parquet, carpet, linoleum, and other flooring materials.
- Acrylic and bitumen-based sealants: Flexible and durable solutions for insulation and repairs.
- Roofing products: RINO roofing sealants are specifically designed to offer maximum protection against leaks and extreme weather conditions
A trusted partner for professionals and DIY users alike
RINO products are preferred by builders, architects, and craftsmen due to their reliability. Additionally, DIY users appreciate them for their ease of use and the professional results they achieve.
Through its extensive distribution network, Temad ensures the availability of RINO products in all regions of the country, across DIY stores, construction material warehouses, and specialized retailers.
Innovation and sustainability
An essential aspect that has contributed to RINO’s success is the special focus on innovation and sustainability. The products are developed according to the highest standards, using modern technologies that reduce environmental impact. Thus, RINO not only delivers efficient solutions but also contributes to promoting more responsible construction practices.
Commitment to the future
Temad and its brand RINO continue to invest in quality, research, and development, with the main goal of remaining the preferred choice among professionals and consumers in Romania. By diversifying its portfolio, expanding into new markets, and maintaining constant dialogue with customers, RINO, together with Temad, strengthens its long-term leadership position.
* according to the InterBiz study “SEALANTS & ADHESIVES MARKET Romania,” August 2024.
